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Teaching Adults to Swim

This webinar covers how to effectively teach adults swimming and survival techniques. Teaching adults to swim is vital in enhancing safety.


Maintaining Safe and Healthy Pools with Peter Legaz from pHLoZone

In this webinar you will hear from pHlozone owner, Peter Legaz, on how you can keep your pool healthier and SAFER to swim in.

ASSA Partners

Selling a Swim School | BF Brokers

In this webinar, Cameron Prosser from BF Brokers, provides a step-by-step guide to selling a Swim School. Cameron outlines everything you need to know from estimating the market worth of your swim school, to e-marketing, and the inspection process.

ASSA Partners

Sustainability Innovators | Let’s Hear From Our Partners

In this month’s Sustainability Innovators meeting our partners share what they’re doing to be more socially and environmentally responsibility.


First Impressions: A sensory approach to baby swimming

A webinar with Jo Wilson from Aqua Sensory – “First Impressions: A sensory approach to baby swimming.”


Sustainability Innovators | Accountable Impact and Sustainable Development Goals

In April’s Sustainability Innovators meeting we welcome Scarlett Lanzas, MPA, CEO of Accountable Impact, to share more about the advancement of the #sdgs in business.


iClass Pro Skill Tracking Webinar – March 2023

Join us as we bring together a panel of industry leaders and swim school owners for an interactive discussion, moderated by iClassPro’s Barbara Smith. We will be covering topics such as the benefits of skill tracking and managing the assessment process and much more.

ASSA Partners

What is PrezentBox?

PrezentBox is a digital presentation platform that simplifies content creation and sharing, making it easy to engage and inform audiences.


Sustainability Innovators Call | Enviro-Stewards Inc

In todays Sustainability Innovators Call, Spencer Kelly and Bruce Taylor are called on to give some insightful information.


Sustainability Innovators – Carbon Reduction Tips

During this call, Anna shared tips on Carbon Reduction and offered additional statistics, quotes, and documentary recommendations.

Watch Anna Sampson’s 35-minute video presentation here.

Documentaries she specifically mentioned in her presentation: (Story of Stuff) (Kiss the ground)

Dr. Katharine Hayhoe Teaches Us How to Talk to People Who Don’t Believe in Climate Change. View.


Data is an Asset Webinar

Data is a valuable asset, driving informed decisions, innovation, and competitive advantage when harnessed effectively in today’s data-driven world.


What is Trauma Informed Aquatics?

Trauma-informed aquatics fosters healing by creating safe, supportive, and empowering water environments, aiding individuals impacted by trauma.

(Computer malfunction at around 31 minutes).


Sustainability Innovators: 12 October 2022

This webinar covers some energy saving and money saving methods when operating your pool.


Child Safeguard: Creating a Child Safe Swim School & Industry Update

Child Safeguard Industry Update: Information correct as at 11 Oct 2022


Get Mentally Fit

Get Mentally Fit: Implementing a workplace mental health plan.
The links referred to in the session are:

Wellness Report 2022
Mental Health at Work (UK Model)
Workplace Case Studies
Free Webinar series 10-14 October, 2022
Resources from Get Mentally Fit’s website


Sustainability Innovators: August 2022

Another sustainability webinar covering some interesting topics.


The Gentle Touch: Torill Hindmarch

Torill Hindmarch presentes “The Gentle Touch”.

She encourages each parent to hold and support their baby in a fashion that they are comfortable with. As a teacher you have to advise how they might loosen their hold, potion themselves in the water to feel buoyant. For the first five minutes they can hold the baby close to the body just as they might carry the baby at home.

Video link



Water Safety: Making it Personal

We take the opportunity to acknowledge World Drowning Prevention Day, a day declared by the UN in April of last year to highlight the tragic and profound impact of drowning on families and communities across the globe.


Industry Update from Mazars HR & IR Consulting July 2022

A video from Mazars HR & Consulting on the latest industry updates.

ASSA Partners

Sustainability Innovators June 2022

Our monthly sustainability innovators webinar.


Teaching Children with Autism

Teaching swimming to children with autism promotes sensory integration, water safety, confidence, and a sense of accomplishment.

Presentation slides are saved in ‘My Library’


Sustainability Innovators Call: May 2022

May’s Sustainability Innovators webinar.


Sustainability Innovators: Initial Meeting

Our  monthly Sustainability Innovators webinar.


Leadership: 7 Gaps & 7 Key Solutions

Leadership inspires, guides, empowers, and motivates, fostering growth, teamwork, and achieving shared goals with integrity and vision.

Complete your Leadership Profile here


Women Walking on Water 2022

Our Women Walking on Water webinar.


Aqua Sensory Bath Babies

Bath time for babies is a sensory-rich experience, promoting cognitive and motor development, bonding, and early water familiarity.


The Perfect Recipe for the Developing Child

This Session is run by Jo Wilson who owns and runs Aqua Sensory in the UK at the 1st World Infant Aquatics Conference, during the International Swim Schools Spectacular.

Bringing Joy to Swim Classes

This session is run by Rafaele & Sandra Madormo – Owners of INATI Instituto de Natacao Infantil in Brazil during the 1st World Infant Aquatics Conference at the International Swim Schools Spectacular 2018, on the Gold Coast, Australia



Strategy is a systematic plan that aligns resources and actions to achieve long-term goals, adapting to changing circumstances. Here we explore that further.


Insurance Renewal Shock

Why the price of insurance is increasing, real claim examples from swim schools & Covid-19 business interruption insurance update.

Slides available here

ASSA Partners

The Water Cliff Paradigm Test

The ecological psychology approach on infant’s drowning prevention, presented by Dr Carolina Burnay University of Otago.


Your People are your Key Asset

Join us for our July webinar where we will explore strategies to help you attract, retain and build the right team for your business. This session is designed to be interactive as well as give you some key takeaways for your businesses.


Water’s Touch – Bringing the Beauty and Benefits of Nurturing Touch in Water

Jo Wilson is the founder of Aqua Sensory, an early years developmental play program for the water. Jo works with her husband, Christian at their swim centres, Swim Works, where their team have backgrounds in baby massage, water therapy, OT and early years.


ISSA Marketing Webinar

This session is run by two highly regarded marketing professionals, Roger Hawke from City Venue Management and Saskia Kirby from Kirby Swim. They both have extensive experience working with small and large swim schools and creating marketing ideas using varying budgets.


Keeping Children and Young People Safe Online

Presented by Marco Blanco from Child Safeguard

ASSA Partners

Women Walking on Water – Pathways to Success

International Women’s Day 2021 – Virtual Brunch. With 3 magnificent speakers Angel, Amanda and Ade we talk about providing opportunities to women and how to overcome adversity. #choosetochallenge

Health & Wellbeing

Aqua Sensory Baby

Jo Wilson from Aqua Sensory presents a fascinating chat about the first year of a baby’s swim experience. The Aqua Sensory Baby program supports the baby’s sensory development in the water.

Health & Wellbeing

Calibrate Your Mindset

Join Christian Wilson as he talks all about how our minds are becoming more automated by the way we live. Christian shares many analogies and tips for how to live our lives in a positive and happy way.
Health & Wellbeing

33 Gems from 33 Years in Business

Crowley talks about looking after your key people and special events.


ASSA-USSSA Disability Video Library

A living breathing library that will continuously updated with more content, with ideas and tools for instructors.


ASSA Conference – Swim School Excellence Award

Presentation by Johnny Johnson on Blue Buoy’s Swim School’s winning application for the ASSA Swim Schools Awards of Excellence – International category. At the Australian Swim Schools Conference during the International Swim Schools Spectacular 2018, on the Gold Coast, Australia.


Benefits of Swim Lessons for Children with Special Abilities

Swim lessons for children with special abilities: confidence, safety, social skills, and joy.

ASSA talks to SwimKids about the benefits of swim lessons for children with special abilities.


DSSA Carol Sneesby Interview

Carol Sneesby is the mother of Special Olympic Gold Medalist Aleisha Sneesby and has a chat with Colin.


Powerful Parenting – Get your kids to listen WITHOUT being an angry parent

Holly shares the 3 secrets to getting your kids to listen WITHOUT being an ANGRY parent:

Secret #1 – 3 sentences that work EVERY time

Secret #2 – The ONE KEY to conscious discipline

Secret #3 – Handling your child’s emotions

Health & Wellbeing

Child Safeguard Forum

September 2020 National Child Protection Week – Why your swim school should put children first.


SAFER Water Warriors

Learn all about ASSA’s SAFER Water Warriors to keep your children safer in the water.


Countdown to Summer – Ideas Sharing

Sharing some fun lesson and marketing ideas in the countdown to summer!


Health & Wellbeing Webinar No.5 – Reduce Excessive Worry & Stressless

Talking about the current threats of todays lifestyle, the benefits of sharing you’re worries and how to reframe your thinking.

Health & Wellbeing

Swim School IT Systems

Talking about Swim School IT Systems with Theo Millward.


Health & Wellbeing Webinar No.4 – Change Through The Understanding of NLP

Neuro- Linguistic Programming (NLP) – how are behaviours and emotions are not ‘us’ but rather a product of our environment. Therefore, we can be aware of them and change them if we wish.

Health & Wellbeing

Health & Wellbeing Webinar No.3 – Keeping an at-home routine during COVID-19

Sue Mayo discusses issues around ‘time’ and what it means for all of us, especially during these uncertain times.

Health & Wellbeing

Health & Wellbeing Webinar No. 2 – Self-Care

Self-Care – the importance of being kind and inclusive. Having a social media ‘cleanse’ and looking after your needs before everyone else’s.

Health & Wellbeing

Health & Wellbeing Webinar No. 1 – Grieving the life we had planned

Sue talks largely around the 5 stages of the grieving process of the life we had planned and the power of naming and identifying this before making steps towards healing. Sarah, as an Outdoor Educator, believes there has been a light shone on the more natural world we live in, rather than the digital or virtual.

Health & Wellbeing